In May 2018 Mega shopping center network organized the festival Trend weekend dedicated to a new collection "IKEA SPANST".

Together with the marketing agency Instinct(BBDO Group), we developed a set of printed products for the festival. In the base of the project, we used catchphrases.

Client: Mega / IKEA Russia

Art director: Margarita Zagoskina | Instinct

Copywriter: Anna Nickich | Instinct

Сalligraphy: Slava Sain.

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